Friday, March 21, 2014

Optimize your LinkedIn profile and resume for results

3 job offers in 60 days after I optimized my LinkedIn profile. It didn't eliminate the hard work on my part but I had recruiters and hiring managers contacting me! Here are some pointers below...


I attended a "free" webinar and then purchased the SEO (search engine optimization) program. What I found is that is was not worth $400, regardless of the potential. But it was worth 1/3 of that, just to have someone else get the profile optimized. It's amazing how much SEO, if done correctly, moves you to the top in searches and the resulting profile views go up dramatically. After you complete the LinkedIn profile, Its time to work on the resume.

You need to literally do a SEO on your resume, as you did with the LinkedIn profile,  and customize it to the position sought. One master template and 3-4 variations are all that is needed. But if the profile and the resume lack the keywords that the employer seeks, you don't get past first base. No one sees you.

As I proceeded to take on the challenge of getting noticed, I had a number of takeaways. I needed to be specific in the position I was seeking AND match keywords to the various job descriptions that I considered applying to. It was not sufficient to have general categories. I then had to find the jobs and at the same time have recruiters find me. I was doing the first well; not so much on the recruiter end.

As we all know, not only is the market place a tough environment but the methods of seeking employment have changed dramatically over the past few years. I'm a 40 year veteran of the retail world and that much experience is as much a hindrance as it is a benefit.

I started offering to optimize profiles for some of my friends and the results spoke for themselves. A far larger network to utilize for getting inside information on open positions; more profile views daily too.

>>Are you frustrated with your job search and getting the network necessary to promote yourself?

>>I solve this.

>>I solve it by helping you build and refine a profile that will attract views and get your information in front of decision makers that seek you out! One hour is all it takes to take your profile to the next level and differentiate yourself from the job seeking competition. 
Ask me how I can help you. It does make a difference!